c. What is plain language writing for the web, and in detail and in your own words, why is it important? (4 Marks)
Plain language writing for the web means creating explicit, straightforward, easy-to-understand content for a broad audience. It avoids complicated words, long sentences, and unnecessary details. The goal is to make information quick to read and easy to absorb so people don’t have to struggle to understand what is trying to be said.
This is important because most people skim content rather than reading every word. They'll lose interest and move on if something is too hard to understand. Using plain language helps websites be more user-friendly, keeps visitors engaged, and ensures they get the information they need quickly without confusion.