- What was the most challenging aspect of applying the F-Pattern and Plain English writing principles? How did you overcome it? (5 Marks)
The hardest part was rearranging the content so that the most critical points followed the F-pattern without losing the flow. I also had to ensure that simplifying the language didn’t remove any of my key details. To overcome this, I moved most of the important information (services, benefits, and CTA) to the top; I broke down text into smaller sections so it was easy to skim, and I kept information while removing extra words I didn’t need.